Partnerships play a vital role in meeting customer demands and driving success for organisations. In a recent episode of the KBKast podcast, host Karissa Breen sat down with Raj Sharma, from Palo Alto Networks, to discuss the importance of strategic partnerships and the changing dynamics of the reseller ecosystem. From the rise of direct customer-vendor relationships to the need for resellers to adapt to a rapidly transforming market, Sharma offered valuable insights into the evolving landscape. Listen to Episoide on KBI.FM The Power of Strategic Partnerships Sharma emphasised the shift in customer preferences, with individuals now seeking information directly from the companies themselves. ...