
Digital identity is now cybercriminals' top target. With data breaches up 78% globally, businesses must invest in Identity & Access Management to protect employees and customers—it's both a security imperative and ethical obligation.
Identity and Access Management (IAM) involves the management of digital identities, ensuring that only authorised individuals have access to specific resources or systems. This is crucial for safeguarding sensitive information and preventing unauthorised access, which is particularly relevant in the context of cybersecurity marketing where confidentiality is paramount. Robust IAM frameworks contribute to a layered defence strategy, mitigating the risk of unauthorised access and potential data breaches.
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