Creating a strong brand identity is an integral aspect of any technology business, and a large part of any brand identity lies in its name. While many brands are simply named after their Founders, or geological locations others have more interesting origins. These names are often carefully chosen to reflect the company's mission, values, or technological aspirations. For instance, "Apple" was selected to signify simplicity and approachability in an industry that was perceived as overly technical and complex. This strategic naming not only aids in creating a strong brand identity but also resonates with consumers on a deeper level, fostering a sense of trust and familiarity. Let’s take a look at a ...