As quantum computing advances, the conversation around post-quantum cryptography (PQC) has largely focused on mitigating security risks. However, this transition brings more than just enhanced protection - it unlocks new opportunities for businesses and industries worldwide. This article explores how the shift away from one-size-fits-all cryptography, where RSA and ECC dominated all use cases, is leading to greater flexibility. With a variety of post-quantum algorithms now available, organisations can select cryptographic solutions tailored to their specific needs, balancing efficiency, security, and scalability. Additionally, the lack of universal cryptographic standards is forcing innovation, pushing ...