As artificial intelligence transforms digital commerce and the workplace, it is also dismantling the foundations of online trust. In an environment where deepfakes can mimic executives, synthetic identities can pass background checks, and AI-powered phishing campaigns can scale globally in minutes, traditional authentication methods are struggling to keep pace. The stakes are high. As digital experiences become more distributed, spanning devices, apps, platforms and increasingly autonomous agents, every interaction becomes a test of trust. Research shows that even when customers feel positively about a brand, 59% will abandon it after several bad experiences, and 17% will do so after just one. Compounding the...