Artificial Intelligence (AI): Driving Innovation, But At What Cost? AI is fundamentally transforming almost every business, not just by automating tasks, but by changing how decisions are made, how value is created, and how companies compete. It appears that there is virtually no limit to the transformative benefits AI will bring, including its ability to drive innovation. Previously, broad technology changes were within the remit of IT teams. The new wave of generative AI (GenAI) technology, however, is democratising technological changes, putting control into the hands of all teams across manufacturing, sales, finance, and IT. Every department is leveraging the power of AI to enhance efficiency by...