
In the face of rising cyber risks, businesses that embed identity security into the fabric of their cybersecurity strategy will be better positioned to defend against attacks, protect data, and ensure operational resilience.
Identity and Access Management (IAM) involves the management of digital identities, ensuring that only authorised individuals have access to specific resources or systems. This is crucial for safeguarding sensitive information and preventing unauthorised access, which is particularly relevant in the context of cybersecurity marketing where confidentiality is paramount. Robust IAM frameworks contribute to a layered defence strategy, mitigating the risk of unauthorised access and potential data breaches.
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