Trend Micro Drives New Era of Channel Prosperity and Engagement across ANZ
Posted: Thursday, Oct 05
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Trend Micro Drives New Era of Channel Prosperity and Engagement across ANZ

Trend Micro Drives New Era of Channel Prosperity and Engagement across ANZ

Enhanced Trend Partner Program will enable excellence in managed services and AI

SYDNEY, October 5, 2023 – Global cybersecurity leader Trend Micro Incorporated (TYO: 4704; TSE: 4704) has announced an enrichment of the company’s worldwide partner program, including in Australia and New Zealand (ANZ). The revised program will support over 1,100 partners in ANZ in accelerating their business growth and allowing them to further deliver exceptional value to their customers.

Ashley Watkins, Vice President ANZ at Trend: “With ongoing data breaches across Australia and New Zealand, this has raised critical concerns for cybersecurity practices and the skills gap. The resource shortage we’re facing locally not only means that there’s limited cybersecurity talent amongst end-users, but within the partner community too.

“With today’s enhanced partner program, we’re ensuring ANZ partners have ability to extend their cyber risk management service offerings by leveraging Trend Micro SOC-as-a-Service (SoCAAS) or by utilising Trend Micro expertise to augment their teams, enabling them to deliver the best possible experience and outcomes for their customers. The program also opens up new avenues for our partners to expand their security portfolios to earn more margin and drive an exponential business growth,” Watkins finished.

Eva Chen, CEO at Trend: “Our partners have been an indispensable part of our extraordinary journey spanning over three decades. We anticipate the achievements still to come as we continue to strategically align with our partners to safeguard the digital world. As we introduce a new era of the channel with this enhanced partner program, I am proud to announce our joint mission to enable partners to become the most resilient cybersecurity companions and guide our customers through their security lifecycle.”

The program is built around the Trend Vision One™ platform, creating opportunities for partners to deliver services and assessments for both enterprise and SMB-focused partners.

Customers are facing increased risks as threat actors derive greater monetary value from criminal activities. As cybersecurity demand grows, the need for in-house skills to protect data, companies, brands, industries and governments grows as well. Partners can close this gap by delivering value via crucial services: MSSP, MSP, SOCaaS, XDR, Incident Response, and much more. To address this need, Trend is improving the ability for partners to offer assessments to customers, including Cyber Risk Assessments, new additions of External Attack Surface, Cloud Posture, and Azure AD Assessments. Over 800 partners have already leveraged Cyber Risk Assessment Services to complete 1,400+ customer assessments—and more new services are on the way.

Anne Saunders, Global Director of Cybersecurity Partnerships at Capgemini: “Working alongside Trend has empowered us to deliver unmatched security and tremendous value to our customers. As we see growing complexity in the cybersecurity landscape, our partnership with Trend is a key element to our success in enabling business transformation. We’re looking forward to giving more customers the tools they need to secure their organisations with confidence.”

As Trend and its partners have evolved together, so has another critical component: artificial intelligence, which enables partner analysts to understand the next threat alert, and the next opportunity for growth within customer accounts, further deepening a partner’s value to their end customers.

Learn more about Trend partner success stories at https://www.trendmicro.com/en_au/partners/partner-stories.html 

Jay McBain, Chief Analyst at Canalys: “Hybrid IT environments are growing in complexity, with managed security services serving as a major driver for the channel. At the same time, the channel is undergoing a shift towards cloud, services, marketplaces, incident response and consulting. It’s great to see Trend Micro providing extensive support – including a well-balanced Partner Capability Model – that paves the way for partners to excel in managed services, by leveraging the power of generative AI.”

The Trend Partner Program will enable channel partners to:

  • Embrace AI with Trend Vision One generative AI capabilities, empowering SOC teams to accelerate daily workflows, enhancing their performance and productivity
  • Increase profitability with stacked benefits; from capabilities, deal participation and co-selling, marketplace competitive private offers and recognised partners’ influenced revenue in services and consulting
  • Expand services with new competencies for partners to earn their technical and service validations in cloud security, professional services, managed security services, SOC, IR, and more
  • Co-sell and generate more leads with multiple lead gen tools and customer workshops, including co-branded risk assessments, cloud security for AWS and Azure workshops, online demo environments, marketplace incentive campaigns, and numerous co-sell and co-branded sales tools
  • Experience immersive learning with Trend Campus, which supports hybrid learning across three progressive tracks as well as in-depth 1:1 consultation for competency partners
  • Leverage an integrated digital experience across partner locator, partner portal, mobile app, leads dashboard and cloud marketplaces

The Trend Partner Program is built on the foundation of a thriving channel business comprising 147,000 profiled partners, more than half of whom took broader cybersecurity training in the past year. Deal registration has seen a significant increase, especially by co-selling partners, with 42% YoY growth in AWS CPPO partners and a 46% YoY increase in MSP partners selling XDR.

Trend continues to evolve and grow alongside partners, ensuring that joint customers remain protected while remaining profitable and extending partner opportunities.

To read more about the new partner program, visit https://www.trendmicro.com/partner 

About Trend Micro

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro’s cybersecurity platform protects hundreds of thousands of organisations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, the platform delivers a powerful range of advanced threat defence techniques optimised for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With over 7,500 employees across 65 countries, Trend Micro enables organisations to simplify and secure their connected world. www.TrendMicro.com.au.

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