SolarWinds Strengthens APJ Leadership Team to Scale Greater Heights
SolarWinds welcomes two industry veterans to drive sales and marketing in Asia-Pacific and Japan
Posted: Wednesday, Nov 30
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  • SolarWinds Strengthens APJ Leadership Team to Scale Greater Heights
SolarWinds Strengthens APJ Leadership Team to Scale Greater Heights

SYDNEY, Australia—November 30, 2022—SolarWinds (NYSE:SWI), a leading provider of simple, powerful, and secure IT management software, announced the recent appointment of two new senior executives: Aten Lim as managing director, Asia-Pacific and Japan (APJ), and Sara Kao as marketing director, APJ. The duo will chart the region’s sales and marketing strategies to further fortify the company’s market leadership for IT operations management (ITOM) software in APJ. Their appointment reinforces the company’s commitment to strengthening business activities, partnerships, and support in the region.

“As we deepen our presence in the region, it’s crucial to have a team of experts in developing regional growth strategies,” said David Cronk, president of international sales, SolarWinds. “Aten and Sara bring a depth of valuable experience and knowledge that will help scale our APJ team to greater heights.”

In the newly formed role as the managing director of SolarWinds APJ, Lim will be driving business strategy to attain the next phase of growth and expand the company’s footprint in the APJ region. Prior to SolarWinds, Lim was the regional chief operating officer of greater China and global vice president at SAP®. He also held leadership positions in industry-recognised companies such as NCS Group, Lenovo®, and Hewlett-Packard®, where he guided the respective companies to achieve stellar sales performances.

“I’m excited to be part of the SolarWinds family and look forward to working closely with the APJ team to strengthen the company’s solid roster of existing strategic partnerships in the region,” said Lim. “After working in IT across Asia for over 20 years, I’m ready to share my formula for success with the team and help customers in the region accelerate their digital transformation journeys.”

As the new APJ marketing director, Kao will be setting the pace for the company’s regional marketing efforts. With more than 17 years of unmatched marketing and business development experience, Kao previously led the Prisma Cloud Marketing, JAPAC, team at Palo Alto Networks® and the global alliances marketing team at Google Cloud. “It’s an exciting time to join the SolarWinds APJ team as the company brings its new observability offerings to market. I look forward to playing a part in driving our marketing strategy and growing our presence in the region,” said Kao.

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About SolarWinds

SolarWinds (NYSE:SWI) is a leading provider of simple, powerful, and secure IT management software built to enable customers to accelerate their digital transformation. Our solutions provide organisations worldwide—regardless of type, size, or complexity—with a comprehensive and unified view of today’s modern, distributed, and hybrid network environments. We continuously engage with technology professionals—IT service and operations professionals, DevOps and SecOps professionals, and database administrators (DBAs)—to understand the challenges they face in maintaining high-performing and highly available IT infrastructures, applications, and environments. The insights we gain from them, in places like our THWACK community, allow us to address customers’ needs now, and in the future. Our focus on the user and our commitment to excellence in end-to-end hybrid IT management have established SolarWinds as a worldwide leader in solutions for observability, IT service management, application performance, and database management. Learn more today at

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