BlackBerry Limited is pleased to announce the appointment of Neelam Sandhu as its new Chief Marketing Officer (CMO). In this role, Sandhu will be responsible for leading BlackBerry marketing, including public relations, social media, editorial content, branding, advertising, web, and corporate events.
Sandhu also serves as BlackBerry’s Chief Elite Customer Success Officer, reporting directly to BlackBerry Executive Chairman and CEO, John Chen. In this role, Sandhu leads the strategic relationships, sales and co-sell, and customer success, including strategic product engineering, with BlackBerry’s top customers and top target customers, driving them to gain long-term competitive advantages by leveraging the breadth and depth of the BlackBerry platform.
Sandhu is also Head of Sustainability, responsible for corporate sustainability at BlackBerry, and has delivered the company’s inaugural Environmental, Social and Governance (ESG) report and its carbon neutral status. Sandhu also assists the CEO on some operational tasks.
Since joining BlackBerry in 2009, Sandhu has held various positions based out the company’s United Kingdom, New York, and California offices. Sandhu’s responsibilities have included brand management, brand messaging, marketing operations, go-to-market planning, corporate strategic initiatives, and CEO office business operations.
Sandhu brings over 15 years of experience with demonstrated success in marketing, product, operations, sales and business development, and an in-depth understanding of the unique requirements and challenges of the quickly converging cybersecurity and IoT industries, as well as an unparalleled passion for the BlackBerry brand.
“I have seen first-hand the positive impact BlackBerry’s trusted products and values can have on organisations and individuals and am excited to take on this additional role, as CMO, to expand our achievements,” says Sandhu. “It is an honour to be part of a company with the unique reputation and values of BlackBerry and to have the opportunity to continue to invigorate the company’s brand as we deliver on our mission to create a secure, connected world you can trust.”
Sandhu serves on the board of AFCEA DC. She won the FedScoop Best Bosses in Federal IT award in 2022. She holds a Bachelor’s degree, with Honors, in Business Management, from the University of Leicester and an Executive Certification in Financial Analysis from the University of California at Berkeley’s HaaS School of Business.