Unmasking the Digital Puppet Masters
Posted: Monday, Jan 27
Karissa Breen, more commonly known as KB, is crowned a LinkedIn ‘Top Voice in Technology’, and widely recognised across the global cybersecurity industry. A serial entrepreneur, she is the co-founder of the TMFE Group, a portfolio of cybersecurity-focused businesses spanning an industry-leading media platform, a specialist marketing agency, a content production studio, and the executive headhunting firm, MercSec. Now based in the United States, KB oversees US editorial operations and leads the expansion of the group’s media footprint across North America, while maintaining a strong presence in Australia, and the broader global market. She is the former Producer and Host of the streaming show 2Fa.tv, and currently sits at the helm of journalism for the group’s flagship arm, KBI.Media, the independent cybersecurity media company. As a cybersecurity investigative journalist, KB hosts her globally-renowned podcast, KBKast, where she interviews leading cybersecurity practitioners, CISOs, government officials including heads-of-state, and industry pioneers from around the world. The podcast has been downloaded in over 65 countries with more than 400,000 global downloads, influencing billions of dollars in cybersecurity budgets. KB is known for asking the hard questions and extracting real, commercially relevant insights. Her approach provides an uncoloured, strategic lens on the evolving cybersecurity landscape, demystifying complex security issues and translating them into practical intelligence for executives navigating risk, regulation, and rapid technological change.

i 3 Table of Contents

Unmasking the Digital Puppet Masters

In a world where the line between truth and deception blurs with every click, the silent warriors of the digital realm rise to combat an unseen enemy. Malcolm Purcell, Vice President of APAC at Fivecast, unravels the tangled web of open-source intelligence (OSINT) and its pivotal role in upholding national security.

The Digital Haystack: Easier Said Than Done

Imagine sifting through an ocean of information where every kernel of truth is buried beneath mountains of digital noise. Purcell likens it to searching for the one needle in a haystack full of needles. With a flood of data on platforms like Twitter, Facebook, and LinkedIn, finding critical and relevant intelligence seems daunting.

"It's not looking for the needle in the haystack. It's you've got a haystack full of needles, which is the one that you want." Added Purcell.

Yet, Fivecast's tools are designed to pierce through the cacophony of misinformation, helping agencies pinpoint threats swiftly and accurately.

"It's finding the information you actually want is kind of harder than ever just because of the the sheer volume." Added Purcell.

The Phantom Menace: State Actors and Disinformation

From Russian bots swaying presidential elections to the baffling persistence of the flat Earth theory—courtesy of Twitter bots—Purcell highlights a worrying trend. State actors and rogue elements exploit generative AI and deepfake technologies to weave intricate narratives. These tools of deception have turned social media into a veritable battlefield of ideas, with users often caught in the crossfire, unable to discern fact from fabricated fiction.

The Deepfake Dilemma: A Worsening Crisis

The technology behind deepfakes is advancing at an alarming rate, making it harder to distinguish genuine content from cleverly forged material. Purcell recounts the infamous deepfake of Ukrainian President Volodymyr Zelensky urging his troops to surrender—a very real reminder of this tech's potential to create chaos. Despite such advances, discerning genuine threats remains a cat-and-mouse game, demanding a blend of technology and astute human judgment.

Youth in the Crosshairs: Digital Natives at Risk

For the younger digital natives, the danger is even more acute. Growing up in an era where ChatGPT models and algorithms shape their worldview, distinguishing between authentic content and propaganda becomes a Herculean task. Purcell insists that education and digital literacy are the favouring tools in this war, empowering the young to navigate the waters of social media with a discerning eye.

Unseen Threats: Behind the Curtain of Social Media

All the while, shadowy operators exploit niche platforms like WeChat and Weibo to target specific demographic groups with tailored disinformation campaigns. Unlike mainstream platforms with their battalions of content moderators, these fringe social media sites often operate with little to no regulation, becoming breeding grounds for extremist ideologies.

Fivecast: The Technological Sentinel

Purcell reveals Fivecast's role in equipping government and law enforcement agencies with powerful OSINT tools to monitor and neutralise threats. Analysts use the technology not just to crack down on state actors but also to uncover far-right extremist communications embedded in seemingly innocuous posts. These tools can expose the dark underbelly of conversations, from identifying clandestine symbols to tracing hidden connections between individuals.

“It still comes down to good intelligence analysts looking at the information, making judgments, and informed opinions." Said Purcell.

A Glimpse into the Future: AI as the Double-Edged Sword

While generative AI poses significant threats, it also offers promising countermeasures. Fivecast is leveraging this technology to help summarise and prioritise large amounts of data, allowing analysts to focus on the most critical threats. This duality of AI as both an adversary and an ally – but the goal is leverage AI for good.

Share This