Unmasking the Digital Puppet Masters
Posted: Monday, Jan 27
Karissa Breen, crowned a LinkedIn โ€˜Top Voice in Technologyโ€™, is more commonly known as KB. A serial Entrepreneur that Co-Founded the TMFE Group, a holding company and consortium of several businesses all relating to cybersecurity including, an industry-leading media platform, a marketing agency, a content production studio, and the executive headhunting firm, MercSec. KBI.Media is an independent and agnostic global cyber security media company led by KB at the helm of the journalism division. As a Cybersecurity Investigative Journalist, KB hosts her flagship podcast, KBKast, interviewing cybersecurity practitioners around the globe on security and the problems business executives face. It has been downloaded in 65 countries with more than 300K downloads globally, influencing billions in cyber budgets. KB asks hard questions and gets real answers from her guests, providing a unique, uncoloured position on the always evolving landscape of cybersecurity. As a Producer and Host of the streaming show, 2Fa.tv, she sits down with experts to demystify the world of cybersecurity and provide genuine insight to businesses executives on the downstream impacts cybersecurity advancement and events have on our wider world.

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Unmasking the Digital Puppet Masters

In a world where the line between truth and deception blurs with every click, the silent warriors of the digital realm rise to combat an unseen enemy. Malcolm Purcell, Vice President of APAC at Fivecast, unravels the tangled web of open-source intelligence (OSINT) and its pivotal role in upholding national security.

The Digital Haystack: Easier Said Than Done

Imagine sifting through an ocean of information where every kernel of truth is buried beneath mountains of digital noise. Purcell likens it to searching for the one needle in a haystack full of needles. With a flood of data on platforms like Twitter, Facebook, and LinkedIn, finding critical and relevant intelligence seems daunting.

"It's not looking for the needle in the haystack. It's you've got a haystack full of needles, which is the one that you want." Added Purcell.

Yet, Fivecast's tools are designed to pierce through the cacophony of misinformation, helping agencies pinpoint threats swiftly and accurately.

"It's finding the information you actually want is kind of harder than ever just because of the the sheer volume." Added Purcell.

The Phantom Menace: State Actors and Disinformation

From Russian bots swaying presidential elections to the baffling persistence of the flat Earth theoryโ€”courtesy of Twitter botsโ€”Purcell highlights a worrying trend. State actors and rogue elements exploit generative AI and deepfake technologies to weave intricate narratives. These tools of deception have turned social media into a veritable battlefield of ideas, with users often caught in the crossfire, unable to discern fact from fabricated fiction.

The Deepfake Dilemma: A Worsening Crisis

The technology behind deepfakes is advancing at an alarming rate, making it harder to distinguish genuine content from cleverly forged material. Purcell recounts the infamous deepfake of Ukrainian President Volodymyr Zelensky urging his troops to surrenderโ€”a very real reminder of this tech's potential to create chaos. Despite such advances, discerning genuine threats remains a cat-and-mouse game, demanding a blend of technology and astute human judgment.

Youth in the Crosshairs: Digital Natives at Risk

For the younger digital natives, the danger is even more acute. Growing up in an era where ChatGPT models and algorithms shape their worldview, distinguishing between authentic content and propaganda becomes a Herculean task. Purcell insists that education and digital literacy are the favouring tools in this war, empowering the young to navigate the waters of social media with a discerning eye.

Unseen Threats: Behind the Curtain of Social Media

All the while, shadowy operators exploit niche platforms like WeChat and Weibo to target specific demographic groups with tailored disinformation campaigns. Unlike mainstream platforms with their battalions of content moderators, these fringe social media sites often operate with little to no regulation, becoming breeding grounds for extremist ideologies.

Fivecast: The Technological Sentinel

Purcell reveals Fivecast's role in equipping government and law enforcement agencies with powerful OSINT tools to monitor and neutralise threats. Analysts use the technology not just to crack down on state actors but also to uncover far-right extremist communications embedded in seemingly innocuous posts. These tools can expose the dark underbelly of conversations, from identifying clandestine symbols to tracing hidden connections between individuals.

โ€œIt still comes down to good intelligence analysts looking at the information, making judgments, and informed opinions." Said Purcell.

A Glimpse into the Future: AI as the Double-Edged Sword

While generative AI poses significant threats, it also offers promising countermeasures. Fivecast is leveraging this technology to help summarise and prioritise large amounts of data, allowing analysts to focus on the most critical threats. This duality of AI as both an adversary and an ally – but the goal is leverage AI for good.

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