On Data Privacy Day, I want to emphasise the critical need for organisations to fundamentally shift their approach to cybersecurity as technology and AI continue to evolve. With most cyber incidents originating from compromised credentials, it is clear that traditional security measures are no longer sufficient. To more effectively protect themselves and the data they hold, businesses should adopt next-generation identity security solutions and deploy a unified and integrated identity security approach—one that addresses all identities, including non-employees and non-human entities, across every application and environment. 

This means moving away from siloed systems and instead centralising identity management to gain complete access visibility, enforce cohesive control policies, and secure data at scale. Automation and machine learning are key to this transformation, enabling organisations to proactively address vulnerabilities and respond to threats with speed and improved precision. By taking these steps, businesses can strengthen their defences and better safeguard sensitive data.