Elastic, the Search AI Company, announced it has joined the Content Authenticity Initiative (CAI.) Through its participation, Elastic will help combat digital misinformation, and promote transparency and authenticity across AI-generated content.

“In today’s digital wild west, content authenticity is essential,” said Carolyn Herzog, chief legal officer at Elastic. “By joining the Content Authenticity Initiative, we’re not just talking the talk – we’re building a more trustworthy online ecosystem that gives users the tools they need to separate fact from fiction.”

Since its founding by Adobe in 2019, the CAI has amassed a coalition of over 2,000 major media and technology companies. By joining this group, Elastic is leveraging its expertise in cutting-edge search and large-scale data analysis capabilities to tackle the growing challenge of misinformation.