SYDNEY—July 11, 2024—New Relic, the intelligent observability platform, launched the industry’s first fully-integrated, AI-driven Digital Experience Monitoring (DEM) solution to optimise app performance and proactively prevent interruptions in digital experiences. The enterprise-grade solution offers end-to-end visibility and real-time insights across mobile, web, and AI apps, enabling organisations to deliver high-quality digital experiences across all touchpoints, with new features like New Relic mobile user journeys, New Relic mobile logs, and enhancements to New Relic session replay.

DEM is more critical than ever, especially for AI adoption 

Interruptions in digital experiences—such as apps not loading or performing slowly—can erode customer satisfaction, cause customers to abandon carts or leave bad reviews, and result in lower conversion rates and missed opportunities that ultimately impact revenue. This situation is worsened with the pressure to adopt fast-evolving AI technologies like ChatGPT that can produce unreliable results and further damage brand reputation. New Relic DEM, part of the New Relic observability platform, monitors real user interactions across all applications, including AI applications, helps identify incorrect AI responses, and flags user friction points. This ensures frictionless and consistent experiences wherever users interact, allowing enterprises to adopt AI with confidence.

Integrated DEM delivers real-time insights for uninterrupted digital experiences

Most enterprises today struggle with multiple user monitoring point solutions that create disjointed partial views of their digital experiences. New Relic DEM is the only integrated solution that combines real user monitoring (RUM) capabilities like browser monitoring, mobile monitoring, and synthetic monitoring, with APM 360, errors inbox, and AI monitoring in a single platform, out of the box. This provides enterprises with an end-to-end view of their customer experience and insights in the context of their entire application stack, helping them measure the health and performance of applications and underlying network and infrastructure from a user point of view. It enables them to pinpoint the root cause of issues and quickly resolve them. It also allows for a better understanding of user behaviour and journeys within the apps, helping to design new app features that delight users and drive engagement.

“As streaming services across the Asia Pacific region gear up for the record-breaking viewership of the Paris Olympics, they must do everything they can to prevent buffering screens and frozen replays. When even the slightest delay can lead to customer churn, poor reviews, or lost subscribers, every second matters,” said New Relic Field Chief Technology Officer, APJ Peter Marelas. “New Relic enables streamers to proactively manage and optimise digital experiences in real-time; enabling them to host uninterrupted live events for every viewer across all devices – laptop, smart TV, mobile or tablet – even during peak times.”

New Relic’s advanced DEM capabilities drive business outcomes:

• Superior insights without the high costs: The only session replay solution that automatically captures 100% of incidents and records critical user actions leading up to each incident, offering superior insights without the expense of recording every single session.
• The most comprehensive list of mobile platforms: Comprehensive mobile log management supports a wide range of platforms (iOS, Android, watchOS), and popular hybrid frameworks (Xamarin, .NET MAUI, React Native, Flutter, Cordova, and Ionic Capacitor). This enables organisations to detect and mitigate risks across the mobile ecosystem, proactively addressing issues that affect customers.
• Actionable user journeys without event duplication: The only mobile user journeys solution to provide automatic, dynamic, nonlinear charts without event duplication. It delivers detailed insights beyond basic page views, including breadcrumbs, HTTP events, and handled exceptions, facilitating quicker issue resolution and enhancing mobile user experiences.

New Relic DEM is available now, with flexible pricing to accommodate businesses of all sizes. For more information, visit:

• New Relic DEM webpage
• New Relic DEM Data Sheet
• New Relic DEM blog post
• New Relic mobile user journeys blog post
• New Relic session replay blog post
• New Relic log management webpage

Comments on the News

“When customers want to purchase a product or service, or get information, there’s little patience for slow or disrupted experiences. Customers have other options and will go elsewhere when they encounter these issues.  DEM enables providers to know exactly the type of experience their customers are seeking and the problems they encounter. Most importantly, DEM allows these companies to get ahead of issues before they lose revenue. On the flip side, when companies get DEM right, customers are more likely to keep coming back and recommending them.” – Stephen Elliot, Vice President, IDC Group.

“When you are developing applications at the velocity we are, mistakes do happen. One of the key goals for us is to understand what that problem is within 30 seconds and correct it so our customers are not impacted. This is where New Relic helps us. New Relic has brought significant clarity to our digital operations. We now have a clearer view of critical touchpoints, enabling our teams to pinpoint and resolve issues more effectively.” – Sumit Malhotra, Chief Information Officer at Times Internet, the digital arm of The Times Group, India’s largest media conglomerate, reaching 400-500 millions users monthly.

About New Relic

After inventing Application Performance Monitoring (APM), New Relic stands at the forefront of observability with the most advanced platform for eliminating digital interruptions.

Businesses around the world including adidas Runtastic, American Red Cross, Domino’s, GoTo Group, Ryanair, Topgolf, and William Hill run on New Relic to create better digital experiences, optimize revenue, and lead innovation. www.newrelic.com.