Introduction In the past, security and revenue were considered two sides of a coin; one a business enabler, the other a compliance necessity. But that mindset is quickly becoming obsolete. The most forward-thinking software companies are now embedding security into their go-to-market strategies early and often. By “shifting left”, they’re not only improving software reliability, they’re accelerating sales, reducing churn, and building lasting trust with buyers. So what does “shifting left” really mean for security and sales? And how can your organisation use this practice to gain a competitive edge? What Does “Shifting Left” Really Mean? The term “shift left” originally comes from the software ...