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LinkedIn DMs are not a Business Continuity Plan

LinkedIn DMs are not a Business Continuity Plan

According to recent research conducted by Semperis, there’s a genuine gap between feeling prepared and actually being prepared when an incident hits. And when the lights go out those plans often burn as quickly as the crisis. Courtney Guss, Director of Crisis Response at Semperis, spoke about corporate preparedness or lack thereof. 97% of companies say they train regularly for crises. Yet, 76% of them still ‘got hit hard’. When you define ‘train regularly’, this usually translates to a once a year exercise, if that. On top of that is over engineered, irrelevant scenarios training for a manufacturing breach when you’re a retail corporate, the math ain’t mathin’. As a result of banal or obsolete training, ...
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