July 01, 2025 – Wavelink, an Infinigate Group company and leader in technology distribution, services, and business development in Australia and New Zealand (ANZ), has officially launched operations in the New Zealand market. As part of this strategic expansion, the company has appointed Danny Meadows as regional manager, New Zealand. This marks a significant milestone in Wavelink’s regional expansion strategy and signals a long-term commitment to building a strong, on-the-ground presence in New Zealand, strengthening relationships with local partners and vendors.
Wavelink has supported New Zealand partners from Australia for more than 20 years. The business is now scaling up its investment with a dedicated local leader and team. Geographical expansion into New Zealand is a key strategic initiative for Wavelink, and the appointment of Danny Meadows establishes local leadership to accelerate growth in this critical market. This move aligns with the requirements of several strategic vendors and reflects increasing demand for local representation to drive joint go-to-market success.
The New Zealand market is experiencing strong demand for advanced cybersecurity, mobility, storage, and networking technologies across sectors such as critical infrastructure, government, healthcare, and logistics. Wavelink will introduce a range of vendors from its mobility and security portfolios into the market to meet this demand. This includes Censys, Claroty, Garland Technology, Honeywell, Orca Security, Penguin Solutions, SOTI, Spectralink, and Swimlane, with more to follow in the coming months.
Wavelink’s expanded footprint and targeted portfolio approach will provide partners with the capability to service these growth sectors through proven and trusted solutions, backed by the organisation’s well-regarded enablement, training, and support services. This will help channel partners accelerate deal cycles, meet evolving customer requirements, and improve their competitive edge in the local market. Danny will oversee onboarding and enablement programs to support partners from the outset.
Ilan Rubin, chief executive officer, Wavelink, said, “Expanding into New Zealand is a key part of Wavelink’s regional growth strategy. There is increasing demand from partners and vendors for a local presence, and this investment reflects Wavelink’s commitment to meeting that demand with the right people and support.
“Having Danny on the ground gives Wavelink the ability to provide a more consistent and dedicated partner experience and meet the growing expectations of the vendor community. Danny’s appointment reflects Wavelink’s commitment to New Zealand as a growth market and positions the business to accelerate its momentum, especially as many vendors serve both the Australian and New Zealand markets. Danny’s industry experience, local insight, and partner-first mindset align strongly with Wavelink’s values, and the company is confident he will play a key role in shaping the next phase of its ANZ expansion.”
Danny will be based in Auckland and will lead Wavelink’s growth strategy in New Zealand, focusing on developing Wavelink’s partner network and building a local team to deliver consistent, value-led engagement. His extensive network of partner and vendor relationships, combined with a deep understanding of the local market, positions him well to replicate Wavelink’s channel-led success in New Zealand.
Danny brings decades of experience in the IT industry, with a track record of building high-performing teams and driving sustainable growth across both distribution and vendor organisations. His appointment marks another step in Wavelink’s ongoing regional expansion, which has seen the company deepen its footprint across the ANZ market through strategic investment in people, partnerships, and services.
Danny Meadows, regional manager, New Zealand, Wavelink, said, “I’m excited to be joining Wavelink and using my extensive network and local knowledge to further establish the New Zealand arm of the organisation. Wavelink’s unique approach to distribution will be a huge selling point to open doors to channel partners.
“Wavelink’s reputation for delivering genuine channel value and its strong portfolio of vendors make this an ideal time to launch a local presence in New Zealand. I’m looking forward to building the business with the support of an experienced and committed team.”
Wavelink’s entry into New Zealand coincides with increased demand from global vendors for consistent coverage and capability across the ANZ region. Wavelink is reinforcing its position as a trusted regional partner that can deliver scale, service excellence, and meaningful results across both sides of the Tasman by investing in local market capability and leadership.
About Wavelink
Wavelink, an Infinigate Group company, is a leading technology distributor in ANZ, specialising in channel services and business development with a strong focus on advanced cybersecurity, mobility, networking, and storage solutions. We empower our channel partners with the support and technical expertise they need to succeed while building strategic channels for our vendor partners.
Wavelink stands out in the ANZ distribution market due to our specialised expertise in vertical and operational technology, providing unparalleled depth to our technologies and services. Our deep understanding of customer needs lets us connect vendor technologies with the right partners and end customers. This is reinforced by our comprehensive services portfolio, designed to drive partner success at every opportunity.
For more information, visit www.wavelink.com.au.
