SYDNEY – October 2, 2025 – Ping Identity, a leader in securing digital identities for the world’s largest enterprises, released its 2025 global Consumer Survey, revealing a decline of trust among Australians alongside rising security concerns in the age of AI. The report, which surveyed 1,000 Australian adults,  found that 61% now report using AI, while just 11%, among the lowest of any country surveyed, have “full trust” in the organisations that manage their identity. Trust is eroding quickly, with a majority (82%) reporting more concern about personal data security than they felt five years ago, alongside growing demand for stronger authentication and tighter government regulation.

Read the full survey: Bridging the Trust Gap in the Age of AI

“Australian consumers’ trust in brands is eroding as the global economy approaches a ‘trust nothing’ era accelerated by AI-enabled fraud,” said Ash Diffey, Vice President ANZ, Ping Identity. “AI and the rise of agents is heightening the problem, becoming more autonomous, persuasive and harder to detect, which raises the stakes for both businesses and consumers where robust identity verification and protection is increasingly king. The brands that will thrive will be those that make customers trust their top priority through stronger authentication, transparency, and identity-first security.”

Key Findings from Australian Respondents:

AI Adoption Soars, But Security Concerns Loom Larger Than Ever:

• 82% say they are more concerned about personal data security than five years ago.
• 61% now use AI personally or at work, up from 41% globally in 2024.
• 42% cite AI-driven phishing as the modern scam that concerns them most.

Citizens Crave AI Safeguards, But Feel Left in the Dark:

• 82% believe government regulation of AI to protect their identity data online is important.
• 34% are concerned about a lack of transparency in how AI is using and storing personal information, more than any other country surveyed.
• 33% are concerned about the invasion of their personal privacy by AI programs.
• Only 20% feel very confident in their ability to determine whether something is legitimate or a scam.

Biometrics Top the Wishlist to Improve Trust, Security and Experience:

• 47% report multi-factor authentication and 34% biometrics as top features that would increase their trust in online brands.
• Fraud is fuelling demand: Financial (24%) and account take-over (21%) were the most common types of fraud experienced, which may have been prevented through biometrics.
• The leading change people want in their login experience is more biometrics (21%).

Methodology

This random double-opt-in survey, commissioned by Ping Identity, was conducted by market research company Talker Research, whose team members are members of the Market Research Society (MRS) and the European Society for Opinion and Marketing Research (ESOMAR). Talker Research interviewed 10,500 consumers across the US (2,000), UK (2,000), France (1,000), Germany (1,000), Australia (1,000), Singapore (1,000), India (500), Indonesia (500), Netherlands (500), Sweden (500) and the UAE (500). Year over year comparisons based on Ping Identity’s 2024 Consumer Survey.

About Ping Identity

At Ping, we make it possible to trust every digital moment—moments with customers, employees, partners, and non-human identities. Whether you’re securing millions of users, fighting sophisticated fraud, simplifying third-party access, or embracing passwordless experiences and verifiable credentials, establishing trust shouldn’t slow you down. Our enterprise-grade identity platform is built for scale, speed, and flexibility—and works seamlessly with your existing tech stack across cloud, hybrid, and on-prem. We help innovators like you accelerate growth and confidently leverage AI—making life easier for your developers, users, IT teams, and partners. With Ping, all your digital experiences start with trust. Learn more at pingidentity.com.