SoftIron Joins The Sustainable Digital Infrastructure Alliance
Posted: Thursday, Jul 21
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SoftIron Joins The Sustainable Digital Infrastructure Alliance

Globally-Distributed-Company/LONDON, UK (July 20, 2022) – SoftIron, the leader in purpose-built and performance-optimised data centre solutions, today announced that it has joined the Sustainable Digital Infrastructure Alliance (SDIA).

The SDIA is a platform that creates tangible benefits for its members, created as an authoritative source of industry leaders and information, accelerating a path forward for the digital sector to reduce its environmental impact to as close to zero as possible.

The SDIA is a non-profit network of more than 100 organisations working to catalyse the transition to a sustainable digital infrastructure.

Established in 2019, the Alliance aligns all actors in the digital sector – from energy supply and data centres, to fibre-optic networks and software – on a mission to build a sustainable digital economy and realise its Roadmap to Sustainable Digital Infrastructure by 2030.

The digital ecosystem is incredibly complex and to reduce its environmental impact, the SDIA community facilitates collaboration across the entire value chain to promote a sustainable digital economy – from an environmental, economic, and social perspective.

“SoftIron was founded recognising that the status quo for data centre hardware was unsustainable and fundamentally broken for the needs of the future – impacting everything from energy draw to supply chain obscurity and dependencies, and virtually every manner of waste,” said Phil Straw, CEO and Co-founder of SoftIron.

“SoftIron was created to help lead the industry in the right direction, starting at the core of the problem and working outward. To that end, SoftIron has completely reinvented and modernised how data infrastructure is designed, manufactured and delivered in virtually every regard. Taking the approach that ‘hardware matters,’ SoftIron has developed highly integrated data infrastructure solutions that optimise every aspect of the hardware and software architecture delivering significant carbon footprint reductions for customers using our solutions. We are proud to share the vision of the SDIA and look forward to helping lead the industry toward better collaboration and more sustainable solutions for a greener future,” added Mr Straw.

“With their fresh approach to hardware design and manufacturing for data infrastructure, we are excited about the potential of bringing in SoftIron’s unique expertise and experience to our organisation,” said Daan Terpstra, Executive Chairman, SDIA.

“As a nascent company looking to bring disruption to the market with innovative hardware solutions that reduce energy consumption, heat, and space needed, SoftIron brings a unique perspective to our working groups. Together we will collaborate to develop new concepts and ideas that set new industry standards and make climate-neutral data centres and digital infrastructure a reality,” added Mr Terpstra.

Reducing Carbon Footprints

Recently, SoftIron investor, Earth Capital Ltd affirmed SoftIron’s status as a global leader in energy-efficient data infrastructure solutions for core-to-edge data centres.

In a report titled, “SoftIron Carbon Footprint Report 2022,” Earth Capital demonstrated how SoftIron is helping its customers reduce their carbon footprints through the use of its highly integrated HyperDrive storage platform that dramatically reduces space and energy footprint, highlighting that the energy usage of the platform “is up to five times smaller than that of equivalent appliances on the market.”

The report states that for every 10 PB of data storage shipped by SoftIron, an estimated 292 tonnes of CO2e is saved by reduced energy consumption alone[1]. (Stated differently, for every 34 TB of HyperDrive installed, one tonne of CO2e is saved from being released into the environment.) This is the equivalent of 722,322 miles driven by an average gasoline-powered passenger vehicle in carbon reduction (relative to 32,744 gallons of gasoline consumed).[2]

The report also calls attention to the reductions in heat that SoftIron’s appliances are able to achieve through their reduced energy consumption, noting that “SoftIron appliances produce up to 80% less heat than the standard, thereby radically reducing emissions pertaining to cooling of data centres.”

For more information on SoftIron’s sustainability efforts, please visit the following URL:

The Earth Capital “SoftIron Carbon Footprint Report 2022,” can be found directly at the following URL:


About SoftIron® – SoftIron makes the products that underpin the next evolution of IT infrastructure.
Our blueprint is radical. Taking full control over design and manufacture of platforms optimised for selected open source software, our highly integrated products reduce space and energy footprints while delivering extraordinary performance. Challenging traditional IT manufacturing and organisational strategy, we’ve developed a model that enables us to create a more resilient and connected business for the customers we serve. A commitment to openness, transparency, and simplicity helps address emerging multi-faceted threats while eliminating the vendor “lock-in” so common elsewhere. IT leaders mindful of the pain of proprietary technologies, increasing cloud and energy costs and growing skills gaps understand that solving these challenges needs a holistic approach that only an integrated technology company can achieve.
For more information, visit


Susan Darwiche of OmniScale Media MB: +61-(0)414-706-704 E:

[1] This is assuming industry-standard data storage appliances use 4.08 GWh per PB and are averaged from: Supermicro, 2022; DELL EMC, 2019 & HPE, 2018. SoftIron data storage uses 1.2 GWh per PB (Huntridge, 2020). The calculation uses the UK electricity carbon conversion factor. This figure has been updated from the SoftIron Carbon Footprint Report issued in a May press release. SoftIron discovered the error and brought it to Earth Capital for correction. For more information, please visit this link.

[1] US EPA, 2021. Greenhouse Gases Equivalencies Calculator – Calculations and References. [Online]
Available at: [Accessed 24 Feb 2022]

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