ExpressVPN today announced it is an Official Tournament Supporter in the U.S., Canada, and Europe for the FIFA World Cup 2026™- the largest sports deal the company has ever signed. The tournament is expected to engage a global audience of around 6 billion, from the millions who will watch it in stadiums to the billions who will tune in around the world on networks they may have never connected to before. The partnership puts ExpressVPN’s cybersecurity message in front of those fans during the period when they are most exposed.
As the exclusive VPN supporter of the FIFA World Cup 2026™ in the U.S., Canada, and Europe, ExpressVPN’s branding will appear on LED pitch-side boards during matches, placing digital security alongside the largest brands in sport in front of the global broadcast audience.
To celebrate the partnership, ExpressVPN is running a ticket sweepstakes, giving fans the chance to win prizes – including tickets to experience every stage of the road to the FIFA World Cup Final, with 50 tickets up for grabs across the quarterfinals, semifinals, and the final.
In the week leading up to the FIFA World Cup 2026™ Final, ExpressVPN will be running a Times Square Digital Takeover in partnership with Clear Channel Outdoor. The takeover puts our AI-powered adverts across the digital displays of Times Square, one of the most-watched advertising locations in the world. Watch our channels for the reveal.
Charles Butler, Chief Executive Officer of ExpressVPN, says, “The FIFA World Cup 2026™ is the greatest show on Earth, and our goal is for fans to experience every moment of it securely, without their data being stolen in the process. By bringing this vision to the global stage and onto the world’s largest screens, we are fulfilling our mission. We are thrilled to give back to fans by offering them the chance to win match tickets to the tournament’s biggest games.”
Why the World Cup is a Cybersecurity Flashpoint
Major international sporting events are some of the most targeted moments in the cybersecurity calendar, and the FIFA World Cup 2026™is set to be the largest of them. The tournament will bring millions of fans to stadiums across the U.S., Canada, and Mexico, with far more following from their home countries on hotel, airport, and venue networks they have never used before. Most of that activity runs through public Wi-Fi, and fans traveling for the tournament could move between a dozen or more of these networks on any given day.
Phishing campaigns tied to ticketing and merchandise typically spike around major tournaments, while traveling fans face surveillance and data theft on foreign SIMs and unfamiliar networks. Even the venue’s Wi-Fi can be spoofed by cybercriminals using off-the-shelf tools, a tactic the cybersecurity industry calls an “evil twin” attack.
More information on ExpressVPN’s role at the FIFA World Cup 2026™, including details of the ticket sweepstakes, is available here.
