Axis Communications, a leader in network surveillance and security solutions, is celebrating 40 years of innovation and growth, with a strong focus on its remarkable expansion in Oceania. From humble beginnings in 2002 with a single representative, Wai King Wong, the Oceania operation has grown into a 55-member team, supported by a thriving partner network that has expanded from approximately 100 to over 1,000 partners locally. This milestone underscores Axis’s commitment to the region, built on lasting partnerships and a dedication to continuous innovation.
The company’s growth in Oceania was fueled by its pioneering introduction of IP-based solutions, transforming the security landscape at a time when analog was still the norm. By being the first to bring the IP Network Camera to market in 1996, Axis set a new industry standard that quickly gained traction across Australia and New Zealand. With no local competitors offering similar solutions, Axis experienced rapid acceptance and growth, recording an impressive 40% year-on-year increase in its first decade in the region.
“Our journey in Oceania has been one of tremendous growth and collaboration,” said Wai King Wong, Regional Director for Oceania at Axis Communications. “From a single representative to a thriving team and a robust partner network, our success here is a testament to the strong relationships we’ve built and our commitment to delivering innovative solutions. As we look to the future, we’re excited to continue expanding our presence and supporting our partners in creating a smarter, safer world.”
The ecosystem of trusted partners has also been essential to this growth. Early adopters like JD Security have worked alongside Axis for over 20 years, helping drive the adoption of IP-based security solutions in Oceania.
“JD Security’s partnership with AXIS has been part of our success. As they celebrate 40 years of innovation, we’re honoured to have been along for the ride. We’re thrilled to continue our partnership and are excited about what we see coming”, said Paul Crawford, Director at JD Security.
Looking Ahead to New Horizons With Cloud and AI
Axis’s journey of innovation began in the early 90s with print servers, supporting key transitions like Y2K. The introduction of the IP Network Camera in 1996 marked a shift from print technology to video surveillance, a move that established Axis as a technological trailblazer. Over the years, Axis continued to innovate with breakthroughs like Zipstream for optimised bandwidth usage, ARTPEC System-on-Chip, and the recent launch of Axis Cloud Connect for scalable, managed services.
The company’s commitment to innovation continues with a focus on hybrid cloud solutions and AI-driven technologies. The launch of Axis Cloud Connect underscores this vision, enabling businesses to leverage advanced cloud capabilities. Looking toward the future, Axis aims to continue expanding its partner ecosystem, explore new applications for network cameras, and grow the local team by 10% year-on-year to support its mission of creating a smarter, safer world.
“We are proud of our journey and the significant impact we’ve had on the industry, but we’re just getting started,” said Wai King Wong. “Axis remains committed to evolving our technology and expanding our partnerships, especially as we continue to explore new applications of network cameras and IP audio in the AV market.”
