assetsaas.io Deploys Check Point Email Security To Transform Email Deliverability and Improve Client Outcomes With Enhanced Email Security
By making email security and deliverability invisible yet provably effective, AssetSaas.io differentiates itself in a crowded market
Posted: Tuesday, Mar 31
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  • assetsaas.io Deploys Check Point Email Security To Transform Email Deliverability and Improve Client Outcomes With Enhanced Email Security
assetsaas.io Deploys Check Point Email Security To Transform Email Deliverability and Improve Client Outcomes With Enhanced Email Security

Sydney, 31 March 2026 Check Point Software Technologies Ltd. (NASDAQ: CHKP), a pioneer and global leader of cyber security solutions, today announced that assetsaas.io, an Australian technology and marketing managed services provider, has deployed Check Point Email Security to improve its customer experience by streamlining and resolving potential customer email delivery issues.

Based in Melbourne, Assetsaas.io delivers managed IT, cyber security, software development, SaaS, and marketing service solutions for organisations of all sizes. The company integrates technology, security, software, and marketing into a single accountable service to simplify digital transformation and drive growth as a service solution for organisations of all sizes.

Following a review of its services ecosystem, assetsaas.io realised that many of its prospective clients used 50 or more SaaS applications that sent emails on their behalf. Yet none of these applications were properly configured in their SPF (Sender Policy Framework) records. This created immediate reputation problems that business owners didn’t understand or know how to fix. When clients received bounce notifications from Gmail accounts, they simply ignored the warnings because the technical jargon was incomprehensible to most.

assetsaas.io concluded that it required a solution that would not only resolve email deliverability issues but do so invisibly, without disrupting client workflows or requiring them to consider the underlying technology. The organisation also required a platform that could demonstrate immediate, measurable value while supporting its long-term vision of providing enterprise-grade security outcomes without enterprise-grade complexity.

assetsaas.io chose CheckPoint Email Security as the cornerstone of its service delivery, implementing it alongside DMARC management tools, security awareness training, and SaaS application cloud protection.  Check Point Email Security’s rich feature set includes unified quarantine, DMARC monitoring and archiving.

Three Key Selection Criteria

Several factors drove the selection of Check Point. Firstly, the technical architecture positions Check Point Email Security solutions in line with Exchange rather than being bolted onto the email infrastructure, unlike competing products. This design enabled seamless integration that felt natural to end users, with smart banners alerting recipients when they received emails from new senders without interrupting their workflow.

Secondly, Check Point’s unified platform aligned perfectly with assetsaas.io’s operational philosophy. Rather than managing seven different security products, such as a traditional secure email gateway, cloud email add-ons, anti-phishing/business email compromise tools, data loss prevention, and secure collaboration tools, all across multiple consoles, technicians could work from a single pane of glass to protect clients against multiple threat vectors. This consolidation reduced training complexity, minimised vendor sprawl, and positioned the company to easily add Check Point capabilities as client needs evolved.

Thirdly, Check Point Email Security time-to-value proved exceptional. After an initial learning curve, assetsaas.io found that it could deploy new clients in approximately 10 seconds. The company paired Check Point with a SaaS discovery platform that identified all applications sending email on behalf of clients, then used this data to properly configure SPF records through Check Point’s DMARC management tools.

This combination enabled assetsaas.io to immediately diagnose email-reputation issues and implement fixes that delivered results within the first month.  Critically, assetsaas.io transformed how it presented the solution to clients. Rather than discussing DMARC, SPF, and DNS records, they simply asked, “Do you email people?” and then promised to guarantee those emails wouldn’t end up in customer spam folders. This outcome-focused positioning made the value proposition immediately comprehensible to business owners focused on their core operations rather than technology.

Power New Business Tool and Easy Addition of New Capabilities

The implementation of Check Point Email Security delivered measurable outcomes across key areas.  According to Mark Boyd, CEO, assetsaas.io, every customer today consistently reports 100 per cent email deliverability, a metric that clients immediately understand and value. For businesses dependent on email communication with customers, this guarantee provides both peace of mind and tangible revenue benefits.

“The Check Point platform also simply made it easy adding capabilities,” says Boyd.  “We just decided what we needed and turned those services on, and then our techs weren’t switching between seven different products. They have one dashboard and they are protecting our customers against everything we would want them to.”

The solution also became a powerful business development tool and the company has been able to develop a repeatable sales methodology based on email reputation audits. Without touching prospect systems, technicians can publicly examine MX records and SPF configurations using tools like MX Toolbox, identify deficiencies, and demonstrate immediate value.

Operationally, the unified platform has significantly improved efficiency. The platform’s API capabilities support assetsaas.io’s long-term vision to build an asset management platform that ensures contract compliance by verifying that deployed protections match the promises made to each customer.

assetsaas.io can also activate additional Check Point capabilities and absorb the marginal costs for 12 months before contract renewal discussions. This shifts conversations from product upselling to outcome delivery, demonstrating continuous value improvement rather than nickel-and-diming clients for new features.

Most importantly, Check Point Email Security has enabled assetsaas.io to fulfill its founding mission: helping small business owners focus on their “north star” rather than worrying about technology.

“By making email security and deliverability invisible yet provably effective, assetsaas.io has been able to differentiate itself in a crowded market where most providers deliver merely “good enough” service. The result is a sustainable competitive advantage built on measurable business outcomes rather than technical specifications,” says Boyd.

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About Check Point Software Technologies Ltd.

Check Point Software Technologies Ltd. (www.checkpoint.com) is a global cyber security leader protecting more than 100,000 organisations worldwide. Its mission is to secure enterprises’ AI transformation. With a prevention-first approach and an open ecosystem architecture, Check Point helps organisations block advanced threats, prioritise exposures, and automate security operations across complex digital environments. The unified architecture simplifies protection across hybrid networks, multi-cloud environments, digital workspaces, and AI systems. Structured around four strategic pillars, Hybrid Mesh Network Security, Workspace Security, Exposure Management, and AI Security, Check Point delivers consistent protection and visibility across multivendor environments, enabling organisations to reduce risk, improve efficiency, and accelerate innovation without increasing complexity.

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