APJ’s retail, hotel and travel sectors faced over 1.15 billion web attacks in the last year
APJ’s web attacks in these sectors were largely driven by Australia, China and India and ranked second highest globally
Posted: Wednesday, Jun 14
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  • APJ’s retail, hotel and travel sectors faced over 1.15 billion web attacks in the last year
APJ’s retail, hotel and travel sectors faced over 1.15 billion web attacks in the last year

SYDNEY – June 14, 2023 – Akamai Technologies, Inc. (NASDAQ: AKAM), the cloud company that powers and protects life online, today released a new State of the Internet report that spotlights the increasing number and variety of attacks on the commerce sector. Entering through the Gift Shop: Attacks on Commerce finds that in Asia Pacific and Japan (APJ), over 1.15 billion web attacks* were recorded in the commerce sector, across retail and hotel and travel verticals.

Globally, commerce remains the most targeted web attack vertical, accounting for over 14 billion (34 percent) of observed incursions, largely due to the industry’s continued digitalisation and the attackers’ available selection of web application vulnerabilities to breach their intended targets.

The new Akamai research also finds that Local File Inclusion (LFI) attacks increased 300 percent between Q3 2021 and Q3 2022 and are now the most common attack vector used against the commerce sector. Just a few years ago, SQL injection (SQLi) was the most common incursion. This indicates an attack trend toward remote code execution and hackers leveraging LFI vulnerabilities to gain a foothold for data exfiltration.

Attack vectors such as Server-Side Request Forgery (SSRF), Server-Side Template Injection (SSTI), and Server-Side Code Injection have also been gaining popularity. They pose a significant threat to commerce organisations and other verticals, preventing online sales and damaging a company’s reputation.



As commerce organisations increasingly rely on web applications to drive customer experience and online conversions, adversaries target vulnerabilities, design flaws or security gaps to abuse web-facing servers and applications. Globally, retail remains the most targeted subvertical within commerce, accounting for 62 percent of attacks on the sector.

The top web attack target areas in APJ for retail are India and China. Loyalty and rewards programs, in combination with a proliferation of shopping days across these areas, present attractive opportunities for cybercriminals to ply their trade.



Hotel & Travel

The hotel and travel subvertical also emerged as a particularly attractive target to attackers, with the bulk of all transactions conducted online, driven by Australia (63.72 percent), followed by India (22.44 percent).

APJ is the fastest-growing market for online travel bookings, expected to expand at a compound annual growth rate of 9.8 percent from 2022 to 2030. In addition to vulnerabilities in existing workflows and supply chains, these factors could be contributing to the jump in cybercrime in the region, and more specifically, attacks on this sub-vertical.

Malicious Bot Activity

Akamai observed malicious bots targeting the APJ commerce vertical surpassing 765 billion in 15 months, contributed by the number and frequency of holiday shopping events throughout APJ and the growth in online travel booking.

Notably, after quarter-on-quarter growth throughout 2022, malicious bot activity decreased substantially in Q1 2023.

“As we approach the mid-year shopping and travel season, these insights around the commerce sector present a timely reminder that commerce organisations need to be on high alert to adapt to a myriad of methods used by attackers – from web applications and bots to phishing and the use of malicious third-party scripts,” explained Reuben Koh, Security Technology and Strategy Director (APJ), Akamai.

“To stay ahead of attack attempts, commerce organisations should stay updated on the latest attack trends and constantly re-evaluate their security posture and controls. When considering specific cyber defence solutions, organisations need to make sure that the chosen solutions are adaptive enough to counter against the ever-changing threat landscape and minimise the risks posed by adversaries who are getting more sophisticated every day,” concluded Koh.

For additional information, the security community can access, engage with, and learn from Akamai’s threat researchers by visiting the Akamai Security Hub and following the team on Twitter at @Akamai_Research.

About Akamai

Akamai powers and protects life online. Leading companies worldwide choose Akamai to build, deliver, and secure their digital experiences — helping billions of people live, work, and play every day. Akamai Connected Cloud, a massively distributed edge and cloud platform, puts apps and experiences closer to users and keeps threats farther away. Learn more about Akamai’s security, compute, and delivery solutions at akamai.com and akamai.com/blog, or follow Akamai Technologies on Twitter and LinkedIn.

*Based on Akamai’s data from 1 January 2022 – 31 March 2023

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