Kaseya Unveils MSP Success, a Unified Growth Ecosystem to Scale MSPs Globally
The ecosystem centers on MSP Success Digital Marketing, a purpose-built platform designed to streamline lead generation and drive measurable business outcomes.
Posted: Thursday, Jun 11
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  • Kaseya Unveils MSP Success, a Unified Growth Ecosystem to Scale MSPs Globally
Kaseya Unveils MSP Success, a Unified Growth Ecosystem to Scale MSPs Globally

Sydney, Australia – June 11, 2026 – Kaseya, the leading global provider of AI-powered IT management and cyber security software, today announced the launch of MSP Success, a unified growth ecosystem that brings together Kaseya’s most impactful growth and business acceleration programs under one roof: MSP Success Digital Marketing, MSP Success Peer and the Kaseya Community. Designed to help managed service providers (MSPs) grow more efficiently and competitively, MSP Success combines marketing enablement, peer collaboration and community engagement into a cohesive experience focused on driving measurable business outcomes.

MSP Success is led by Dan Tomaszewski, EVP of channel, and includes leaders like Greg Jones, SVP of MSP Success EMEA and Mike Stodola, VP of marketing enablement strategy. The 140-person global team behind MSP Success brings together deep expertise in MSP growth trends, AI-driven business enablement and high-impact community programs to help providers scale with confidence.

MSP Success Digital Marketing

The center of the initiative, MSP Success Digital Marketing, is a new platform designed to help MSPs accelerate pipeline growth and strengthen their market presence. Its launch comes as customer acquisition becomes increasingly difficult. According to the 2026 Kaseya State of the MSP Report, 71% of MSPs say acquiring new customers is their biggest challenge. MSP Success Digital Marketing directly addresses this challenge by providing MSPs with a comprehensive system built specifically for them. 

“MSP Success Digital Marketing brings together the strategies, tools and support we know work because we’ve lived it ourselves,” Tomaszewski said. “While MSPs excel at technology, many struggle with marketing in a challenging landscape. That’s why we’ve built a team of experienced practitioners, along with the right tools and processes, to help MSPs grow and succeed.” 

The platform includes conversion-focused websites, search engine and answer engine optimisation (SEO/AEO), local search optimisation, content marketing, email and social media campaign tools, reputation management, analytics and reporting, lead capture and appointment booking capabilities and access to a dedicated Marketing Success Specialist. 

The program offers two foundational solutions, Express and Pro. Express is designed to help MSPs establish a strong digital presence, increase visibility in both traditional and AI-powered search results and generate a consistent flow of qualified leads. Pro expands that foundation with advanced marketing automation, conversion tools and strategic support that help MSPs accelerate growth and convert more opportunities into clients.  

MSP Success Peer 

Additionally, Kaseya has brought its leading global MSP peer programs, TruMethods Peer and Technology Marketing Toolkit, under the MSP Success Peer umbrella. By combining the strongest aspects of both programs, members gain broader perspective, deeper collaboration and access to a more powerful network for solving real-world challenges. 

MSPs can join one of two peer programs depending on their size and scale. In-person peer meetings occur quarterly in North America, EMEA and APAC with online meetings in between to build community and accountability. 

“The real value of an MSP peer group is knowing you don’t have to solve every challenge alone,” said Kari Renn, CEO, LoyalITY, Inc. “As a member of both Technology Marketing Toolkit and TruMethods Peer, I went from break-even to highly profitable in just two years. Bringing these two communities together creates an unmatched network of shared insight and accountability that will help MSPs scale faster, avoid common pitfalls and hit their revenue goals with confidence.” 

To support the continued growth of MSP Success Peer, Kaseya has appointed Jay Dixon as Director of MSP Success Peer Education, bringing firsthand experience and proven success within the peer community. 

“Building strong leadership starts with people who have lived it,” said Dan Tomaszewski. “Jay spent four years in our Peer program as a captain, exited his business, and is now coming back to help others do the same. His experience reinforces our approach to investing in leaders who understand what success looks like. We’re excited to have Jay join us, with more additions to come.” 

MSP Success Website  

Kaseya recently launched MSPsuccess.com, a centralised learning hub designed to help MSPs grow, scale, and improve profitability through expert guidance, proven frameworks and practical resources. It also serves as a gateway to the enhanced Kaseya customer community, creating a connected ecosystem where MSPs can learn from experts and collaborate with peers.  For more details, visit the MSP Success website.  

About Kaseya
Kaseya is the leading global provider of AI-powered IT management and cybersecurity software. Kaseya delivers a unified technology platform to manage infrastructure, secure endpoints, back up critical data and streamline operations for more than 40,000 MSP and SMB customers around the globe. To learn more, visit www.kaseya.com.

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