Cowbell has appointed Gerry Power as General Manager, Australia, marking an important step in the company’s expansion in the local market.

This newly created role reflects Cowbell’s commitment to building a scaled, broker-focused cyber insurance business in Australia. Gerry will lead market development, distribution strategy and the build-out of local operations, working closely with brokers to deliver cyber insurance solutions that respond to today’s evolving digital risks.

He will work alongside Anthony Wall, Head of Underwriting, Australia, to support disciplined underwriting and alignment with Cowbell’s global risk approach.

Cowbell’s growth in Australia forms part of its broader international strategy, complementing its established presence in the United States, United Kingdom and India.

Gerry brings more than 35 years’ experience across underwriting, distribution and governance. He has built and scaled professional risk businesses through multiple market cycles and has deep relationships across the Australian broker market.

His appointment reflects Cowbell’s focus on strengthening partnerships with brokers through clear, practical cyber insurance solutions and local expertise.

Cowbell continues to invest in Australia, combining experienced leadership with specialist cyber underwriting capability to support sustainable, long-term growth in the market.

About Cowbell

Cowbell is a pioneer in Adaptive Cyber Insurance, redefining risk transfer for the digital age. As the first platform to unify Cyber, Tech E&O, and Management Liability into a single, API-driven solution, Cowbell expedites the insurance purchasing process, with policy issuance in as little as five minutes through its proprietary, AI-powered platform and Cowbell Factors™—a dynamic framework for continuous risk assessment. Serving businesses with up to $1 billion in annual revenue, Cowbell operates across all 50 U.S. states, the District of Columbia, the United Kingdom, and Australia. The company is backed by over 25 leading global (re)insurance partners, offering a comprehensive suite of coverages in commercial and specialty lines, including cyber, technology errors and omissions, and management liability. Through Cowbell Resiliency Services (CRS)—an independent cybersecurity advisory arm—policyholders gain access to Digital Forensics and Incident Response (DFIR) services as well as proactive solutions designed to reduce risk exposure and improve insurability. Founded in 2019 and headquartered in the San Francisco Bay Area, Cowbell has a global presence with teams across the U.S., Canada, Australia, India, and the U.K., driving innovation in cyber risk management worldwide.

Gerry Power brings more than 35 years of experience across underwriting, distribution, professional risks and insurance governance in the Australian market. He has built and scaled specialist insurance businesses, led underwriting operations, and developed cyber and professional risks capabilities across multiple market cycles. He also brings deep expertise in AFSL governance, underwriting agency operations and broker distribution strategy, with strong relationships across Australia’s broker and underwriting community.

Prior to leading Cowbell Australia, Gerry held senior leadership roles with Emergence Insurance, CGU, AMP and Dexta Corporation/Stardex Insurance Group. As Head of Sales at Emergence, he helped grow the business into one of Australia’s leading specialist cyber underwriting agencies. At CGU, he led its entry into the Australian cyber insurance market as Senior Underwriter and Cyber Subject Matter Expert, underwriting professional lines including cyber, professional indemnity, management liability and directors’ and officers’ liability.

Earlier in his career, Gerry held senior executive and shareholder roles with Dexta/Stardex, where he helped develop one of Australia’s first fully automated online technology insurance platforms. He also led AMP’s entry into the directors’ and officers’ liability market as Head of D&O for Australia and New Zealand.