MELBOURNE, AUSTRALIA, MARCH 16, 2026: Logicalis Australia, a leading global technology service provider, has expanded Erica Smith’s remit to Head of Marketing and Vendor Alliances. The new role unifies brand strategy, demand generation, and partner engagement to turbocharge growth and channel alliances across Logicalis Australia.
Erica’s expanded scope brings the Vendor Alliances function under her leadership, aligning marketing, vendor strategy, and go-to-market execution to strengthen Logicalis Australia’s brand presence and deepen relationships with key technology partners and the broader channel ecosystem across hybrid cloud, security, AI, networking, and digital workplace solutions.
As part of this transition, the Alliances function will now operate within a newly structured Marketing and Vendor Alliances team. Erica leads a newly created team of seven across Australia and Malaysia, bringing fresh perspective, new energy, and strong channel experience to the business as Logicalis Australia expands for significant growth.
Lisa Fortey, general manager, Logicalis Australia, said, “Erica has made a significant impact on Logicalis growth in a short period of time. She brings a rare combination of strategic marketing expertise, structured alliance management, and commercial acumen.
“Erica’s leadership is strengthening Logicalis Australia brand awareness, deepening our strategic partnerships, and creating more cohesive go-to-market programs that support sustainable growth across the business. I am delighted she leads this expanded remit, with a fresh new team full of passion and energy for accelerating growth.”
Erica Smith, head of marketing and vendor alliances, Logicalis Australia, said, “I’m delighted to take on this expanded remit. Bringing marketing and vendor alliances together creates a powerful opportunity to align brand, demand generation, and partner strategy under one clear vision. My focus is on streamlining processes, strengthening vendor engagement, and elevating the Logicalis brand in Australia. By aligning structured partner planning with clear go-to-market motions, we can better connect vendor investment to commercial priorities and customer outcomes.
“Logicalis Australia has an incredibly talented team across marketing and alliances, and I’m excited to build on the strong foundations already in place to enhance customer engagement, deepen partner relationships, and support continued growth.”
Erica Smith, Head of Marketing and Vendor Alliances at Logicalis
With capability spanning demand generation, strategic alliances, campaign execution, business development, and partner program management, the team is designed to operate as an integrated growth engine. Supported by regional resources across Australia and Malaysia, the structure enables closer collaboration between marketing and vendor engagement, ensuring go-to-market programs are aligned to commercial priorities and customer outcomes.
Erica joined Logicalis Australia in late 2025 and has since demonstrated strong capability in aligning marketing programs with vendor strategy and demand generation. Erica brings more than 25 years of experience in IT marketing and channel leadership. Prior to joining Logicalis Australia, she was Chief Marketing and Alliance Officer at Blue Connections IT, with a proven track record of integrating marketing and vendor alliances.
Her career began at Ingram Micro, where working with more than 100 vendors shaped her deep understanding of the technology ecosystem. She later held senior sales and account leadership roles at Dell Software Group, Frontline Systems (now NTT Data), and Commander, developing strong commercial and vendor management expertise.
Lisa Fortey said, “Erica is widely recognised across the technology channel for her collaborative leadership style and commitment to values-led marketing. She has received multiple industry accolades for marketing innovation and sustainability-led initiatives, reinforcing her reputation for aligning brand strategy with measurable business outcomes.”
About Logicalis
We are Architects of Change™. We help organisations succeed in a digital-first world.
At Logicalis, we harness our collective technology expertise to help our clients build a blueprint for success, so they can deliver sustainable outcomes that matter. Our lifecycle services across cloud, connectivity, collaboration, and security are designed to help optimise operations, reduce risk, and empower employees.
As a global technology service provider, we deliver next-generation digital managed services to provide our clients with real-time visibility and actionable insights across the performance of their digital ecosystem, including availability, user experience, security, economic performance, and sustainability.
Our 7,000+ Architects of Change are based in 30 territories around the globe, supporting more than 10,000 clients across a wide range of industries to create sustainable outcomes through technology. Logicalis has annualised revenues of US$1.7 billion, with operations across Europe, North America, Latin America, Asia Pacific, and Africa. For more information, visit www.logicalis.com.
