SYDNEY – NOVEMBER 18, 2025 – As Elastic (NYSE: ESTC), the Search AI Company, scales its partner ecosystem across Asia Pacific (APAC), the company appointed Sarah Croft (née Wilson) as partner director, APAC. Based in Singapore, Croft brings more than a decade of experience in enterprise technology, most recently serving as Datadog’s Alliances Manager for South Asia. In her new role, she will oversee Elastic’s partner approach in the region, working closely with partners across the region to build their capabilities using the Elasticsearch Platform and developing effective go-to-market strategies with them.
Croft spent the past six years at Datadog, where she led South Asian alliances and channel business, playing a key role in developing the cloud strategy and scaling key resellers across the region. These experiences will enable her to further expand Elastic’s partner strategy in the APAC region.
“Driving impact with AI across APAC will depend on the strength of our partner ecosystem, and we’re committed to enabling, educating, and celebrating the accomplishments made with our partners to build a strong reputation as a trusted driver of innovation,” said Sanjay Deshmukh, Vice President, Asia Pacific and Japan at Elastic. ” Sarah’s experience in building partnerships and knowledge of the observability and security space will define the growth of Elastic’s APAC channel business and accelerate the value our partners and their customers get from AI.”
Sarah Croft, Partner Director for Asia Pacific at Elastic
“AI advantage comes down to one thing: context. If you can’t connect intelligence to the right data at the right moment, you don’t get outcomes. The Elasticsearch Platform was built for exactly that, turning messy, unstructured data into action. That gives partners in APAC a real competitive edge as they build AI-led observability and security practices. Ecosystems, not vendors, will win the next wave of AI adoption in this region, and I’m excited to build and nurture lasting relationships with our partners in the region,” says Croft.
About Elastic
Elastic (NYSE: ESTC), the Search AI Company, integrates its deep expertise in search technology with artificial intelligence to help everyone transform all of their data into answers, actions, and outcomes. Elastic’s Search AI Platform — the foundation for its search, observability, and security solutions — is used by thousands of companies, including more than 50% of the Fortune 500. Learn more at elastic.co.
Elastic and associated marks are trademarks or registered trademarks of Elasticsearch B.V. and its subsidiaries. All other company and product names may be trademarks of their respective owners.
