A Cybersecurity Context

Identity & Access Management

Identity and Access Management (IAM) involves the management of digital identities, ensuring that only authorised individuals have access to specific resources or systems. This is crucial for safeguarding sensitive information and preventing unauthorised access, which is particularly relevant in the context of cybersecurity marketing where confidentiality is paramount. Robust IAM frameworks contribute to a layered defence strategy, mitigating the risk of unauthorised access and potential data breaches.

ManageEngine is a division of Zoho Corporation and a leading provider of IT management solutions for organizations across the world. With a powerful, flexible, and AI-powered digital enterprise management platform, we help businesses get their work done from anywhere and everywhere—better, safer, and faster.

Why Identity Security Is Breaking Under the Weight of Silos

For more than a decade, cybersecurity professionals have repeated a now-familiar mantra: identity is the new perimeter. However, in many organisations, identity security remains fragmented, inconsistently governed and poorly understood across increasingly complex environments. As enterprises scale hybrid cloud infrastructure, adopt dozens of SaaS platforms and experiment with AI-driven automation, identity has quietly become the most expansive - and vulnerable - attack surface in the business. Modern enterprises run on a dense mesh of interconnected systems. Traditional directories sit alongside cloud identity providers, SaaS applications, developer platforms, and machine identities embedded in infrastructure...

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