Cybersecurity has a communication problem: CISOs still speak in technical jargon while boards listen for financial impact. This byline reframes cyber risk as a business language of dollars and cents — the true “love language” of executives. Drawing on new research, it argues that risk quantification is the CISO’s secret weapon, shifting the focus from attack surfaces to risk surfaces, from vulnerability volume to financial consequence. By translating technical threats into measurable business outcomes, CISOs can win trust, budget, and influence — securing their seat at the strategy table and driving smarter, enterprise-wide decisions.