John Mackenney works with C-level leadership at Adobe’s Enterprise customers to advise on strategies for customer experience transformation and digital innovation. His engagements employ Adobe’s digital benchmarking capabilities, industry trends, customer-journey mapping, organisational assessments and other techniques to deliver high-impact recommendations. As a former CFO who drove the transformation of Tourism Australia corporate business systems, John understands the need for digital solutions to solve critical customer challenges such as enabling the Tourism Industry to meet the vision of making Australia the most desirable and memorable destination on earth for leisure and business. John moved from the CFO seat to lead Tourism Australia Digital Transformation which included Digital Marketing channels such as Australia.com, Australia.cn as well as their significant Social Media channels where he communicated to millions of consumers across the world each week. Prior to this John was a CFO in New South Wales government leading significant government strategy and transformation.