Successful leadership experience in corporate marketing, product marketing, and product management across a diverse range of IT markets. Jim's strengths include the ability to balance technical understanding with business insight, the ability to build marketing programs closely aligned with the needs of the sales force to maximize impact, the ability to build positive, constructive relationships with the industry analysts and the press, and the ability to motivate diverse, cross-functional teams to drive success.
His specialties are in building pragmatic marketing programs that align with the needs of sales to maximize revenue opportunities, building constructive and close relationships with the analyst community and with the press, and creating strong brand awareness for companies both externally and internally.
Posts By Jim Ivers