James Harvey is CTO Advisor EMEA, Cisco Observability. He is responsible for setting the AppDynamics regional product strategy. His overarching role is to advise and help organizations better understand their business needs and realize the value and benefits of full-stack observability with business context. He joined AppDynamics in 2018. James has more than 20 years of experience in the tech field, having held senior IT leadership positions at various companies in different sectors like banking (Royal Bank of Scotland and ABN AMRO Bank), retail (New Look) and oil (BP).