James Calder brings over 25 years of IT industry expertise, spanning EMEA and, for the past 15 years, ANZ and APJ regions. With experience in top-tier companies, he specialises in sales team growth. Notably, he has built teams from scratch, achieving remarkable 20-fold growth over 5-10 years each, honing skills in team building, leadership, and sales performance. As Director of AI, Analytics, and Digital at NICE for APJ and ME, James focuses on leveraging technology to transform customer interactions and enhance brand value. He leads a specialist team dedicated to optimising customer experience through the NICE CX platform, implementing cutting-edge AI, digital, and analytics solutions. His passion lies in using technology to drive business success and elevate customer experiences, believing innovation and a customer-centric approach are key to unlocking growth and differentiation in today's competitive landscape.